Jack in the Box — Walking Dead Experience at Comic-Con

SD Photo Booth partnered with Jack in the Box to create a fully immersive Walking Dead-themed activation at San Diego Comic-Con. The goal was to give fans an interactive brand experience that felt authentic to the IP — not like a standard branded booth.

The activation was built around the world of The Walking Dead from the ground up. Every detail — set design, props, lighting — was chosen to transport participants into the show's universe and create a shareable moment they'd want to post.

• Realistic set design with detailed props and backgrounds drawn directly from The Walking Dead aesthetic
• Interactive elements including zombie mannequins and fully themed props for guest immersion
• Instant high-quality prints for guests to take as keepsakes
• Social media sharing capabilities for immediate distribution of branded content

• 2,000+ Participants: The booth drew massive foot traffic throughout the event — one of the most-visited brand activations on the floor
• Extensive Social Sharing: Branded photos were widely shared across social platforms, keeping the Jack in the Box and Walking Dead brands visible long after Comic-Con ended
• Standout Attendee Experience: Participants praised the immersive and interactive nature of the activation, calling it one of their favorite moments of the event