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Paradisus Resorts — Mobile Beach Pop-Up NYC
SD Photo Booth brought a full tropical beach experience to New York City for Paradisus Resorts — sand, umbrellas, beach chairs, and a branded photo moment that drove serious social reach.
The Brief
Brief
SD Photo Booth collaborated with Paradisus Resorts and DKC Incite to create a mobile pop-up photo booth in the heart of New York City. The concept: bring a tropical beach experience to NYC, allowing attendees to experience the luxury and relaxation associated with Paradisus Resorts — without leaving the city.
What We Built
Solution
The activation was built around a fully immersive beach environment that transported participants to a tropical setting the moment they stepped in front of the camera.
- Tropical set design complete with beach chairs, umbrellas, and real sand for a fully immersive atmosphere
- Interactive props including beach balls and sunglasses for guest customization
- Instant digital sharing and high-quality prints for immediate brand takeaway
Campaign Impact
Results
- High Foot Traffic: Hundreds of visitors engaged with the activation throughout the day
- Social Media Buzz: Branded photos were widely shared, significantly enhancing Paradisus Resorts' online presence in a competitive market
- Positive Feedback: Participants left with a memorable brand interaction that connected the Paradisus Resorts experience to the feeling of an actual beach getaway
379 Exposure
402 Photos
1k Shares